Simply put, the existing data upload journey was confusing, complicated, and unintuitive. The process of uploading and configuring image data (a crucial first step in beginning analysis) was pushing users away from the product.
Biologists were consistently:
In addition to underlying usability issues, improperly used UI elements made each step confusing and generally did not scale with future plans to support more data types.
With a content-first approach, we leveraged our internal scientists as this is their domain of expertise. We nailed down a full write up of clear and accurate requirements. This included: